I’m a big fan of Design Staff, a blog on product design for startups by Google Ventures partners. They do a great job on giving tons of practical advice, actionable tips and tricks that you can just pick up and run with. If you’re into product design - especially if you work with startups - and don’t know it yet, go ahead and bookmark it now.
Turns out GV design partners not only write about design, but also do workshops. Recently I’ve stumbled upon a video recording from Startup Lab workshop called “User Research, Quick ‘n’ Dirty”. I’m all for quick and dirty, so I dug in.
During about 2hr workshop Michael Margolis - GV design partner with 20 years of user research experience - presented “basically anything you need to do to run simple usability studies and customer interviews”. Sounds good? If you’re interested and have about 2 hours to spare, see it for yourself - it’s worth it.
Here are my notes:
- Startups tend to charge ahead with their idea towards the launch, hoping that they’ll do their learning and validation after launch. This often results in wasting weeks or months chasing what quickly turns out to be the wrong idea.